Social Generation Marketing - Services

Website Design & Conversion Optimisation

Not all websites are designed the same, yet all websites play an important role as a cornerstone of your digital marketing strategy. In fact, a website is your biggest digital asset.

We've worked with over 50 businesses to build and optimise their websites whilst also achieving conversion rates of up to 24%.

If you have an existing website, we will conduct a comprehensive review outlining an actionable, step-by-step strategy tailored to your business to increase leads from your website.

If you are currently seeking to build a new website or redevelop an existing website, please get in contact with our 100% in-house website development team and discover our standard inclusions below.

View Our Standard Inclusions

  • Full administrative access & local backup file of your website upon completion (you actually own your website),
  • Complementary setup and integration with Google's suite of digital products, including;
    • Analytics,
    • Search Console,
    • AdWords Conversion Tracking, and
    • Google My Business.
  • 24/7 Access to Video Tutorials for common edits and website updates,
  • Automatic image compression/optimisation for speed optimisation,
  • Database optimisation to reduce website loading time, and 
  • Licensed visual editing software with schema & conversion rate optimisation plugins to rank higher and convert more often.

Other Benefits include;

  • No ongoing fees (aside from our optimised AWS Hosting if you choose to host with us),
  • Ability to do your own plugin updates & make content edits (no costly website maintenance or change fees),
  • Access to WordPress' library of 100,000+ plugins for additional functionality.

Investment: Starting from $3000

Social Generation Marketing - Services

Targeted Digital Advertising - B2C

Paid advertisements can be an excellent way to showcase your brand, products and services to those already making related searches. Whether it is for lead generation or brand awareness, we work to actively manage your ad spend to ensure that your budget is put to the best possible use.

Standard Inclusions

  • Creation of service and/or product specific landing pages;
    • Specially structured pages with 'loud' call-to-actions to improve relevancy and increase the quality score of ads,
  • Search, Display & Video Campaign management;
    • We place your advertisements on a variety of mediums to increase your reach & CTR,
  • Design, writing and creation of ad copy & display ads;
    • All our ad copy, graphic design of ads and ongoing editing is conducted by our in-house team of AdWords specialists,
  • Continual monitoring, analysis & optimisation;
    • We monitor all our client accounts from a single Google AdWords manager account on a daily basis. Using a number of online and offline tools, we set target bands for performance and make informed changes when accounts are falling outside of the set parameters. Whilst we acknowledge the rise of AI in marketing tech, as at present, all edits are conducted by our team and campaigns aren't just set to run.
  • Comprehensive monthly reporting;
    • We provide all of our clients with an in-depth export of the campaign results on a monthly basis and 24/7 access to their AdWords & Analytics accounts. 
  • Amalgamation of advertising invoices into single monthly payment;
    • We save our clients a significant amount of time and effort by paying for their AdWords & Facebook Ads and then combining those payments into their monthly management payment. These are always added as separate line items for transparency and we also support clients paying directly themselves. 
  • Typical Investment: Starting from $500/month for management, plus your advertising budget
Social Generation Marketing - Services
Social Generation Marketing - Services

B2B Outreach & Appointment Setting

If you operate primarily in a business to business industry, it can be very costly and ineffective to connect with fellow business owners on consumer platforms such as Facebook or Google unless they're specifically looking for your services. 

Actively reaching out to your ideal clients via cold email outreach in a respectful, non-pushy manner can help educate your prospects about the benefits of your services and put you in front of key decision makers.

Our B2B Outreach service helps you identify, research, engage and meet your ideal clients.

Standard Inclusions

  • We create lead lists based on the criteria we agree upon in our initial consultation (revenue size, geographic location, employee size, vertical, etc)
  • Extensive research is done by a team of marketing experts for each company/contact
  • 25-50 customized emails sent to ideal customers each week
  • Cold calls to those who express interest but haven’t booked a meeting
  • Monthly meetings to discuss campaign progress, and make necessary adjustments

Investment: $1500/month

Social Generation Marketing - Services

Branding

A business can be defined instantly through its branding as it acts as your business card to the world. It can set the mood, tone and personality of your business. 

We create bespoke branding, tailored for your industry and audience.

Standard Inclusions

  • Branding concept & design workshops
    • Company mission statement and tagline ideation
  • Branding materials; email, business cards and more
  • Branding guidelines that set out when and where to use different logo formats
    • Editable master files in multiple formats, given upon completion

Investment: Starting from $500

Social Generation Marketing - Services
Social Generation Marketing - Services

Social Media Management

2 in 3 people will research business on social media looking at your products or services, so why not take the opportunity to show put your best foot forward with a consistent social media strategy.

We deliver targeted and engaging content tailored to your audience across multiple channels; Facebook, Twitter, Instagram & LinkedIn. 

Standard Inclusions

  • Creation & optimisation of social media accounts
  • Service and products listing on each social media account
  • Social media marketing strategy to drive your business goals
  • Consistent management of LinkedIn, Facebook, Instagram & Twitter
  • Editable and formulated content calendar provided, suitable for managing multiple accounts
  • Content provided in advance of scheduling / posting for approval
  • Integration with your website & analytics systems
  • Reporting and feedback on a bi-weekly basis to ensure brand equity and image
  • Monthly performance reporting

Investment: ∼$500/month*
*(varies depending on the number of social media accounts)

Social Generation Marketing

Integrated IT Solutions & Hosting

Any business is only as good as the tools your employees use and having an effective modern IT system that is also cost effective will ensure you streamline your processes and meet customers expectations. 

From booking systems to payement solutions, we've got you covered.

Standard Inclusions

  • IT System setup; email systems, accounts, booking & accounting systems
  • Live support for the first month 
  • System training, we provide onsite training
Social Generation Marketing

Want to learn more? Schedule a free consult today.